How A 11-15 Year Old Kid Can Help You Produce Smooth Flowing
By Nick James, Sat Dec 10th
Copyright 2005 Nick James Have you heard the phrase - a person who DOESN'T read, is justthe same as a person who CAN'T read! Pretty insightful.
But, listen to this: of the people who do read, 90% of them(NINETY) do not even get passed the first chapter of a book! Staggering, but true. So, what can we learn from that? For starters, the majority of people only read the things thatreally interest them, and, turn away from all those things thatB-O-R-E them. (The number ONE marketing and advertising sin!) What can we do to keep our communication, lively, interestingand compelling? HIRE AN 11 - 15 YEAR OLD! Here's why: Children are pretty much switched on. Their mindsare active, buzzing and... alert! Their curiosity feelers areon-the-go, 24 hours a day. Just watch them playing a computer game or observe them watchinga TV programme, listening to music. The slightest hint ofboredom, and they're off to find another game, another channel,another comic, another song. Here's how to take advantage of their particular skills. EMPLOY THEM! In fact, EMPLOY is a good word when it comes to kids. Pay themin order to help make your marketing messages sizzle! Do it by the following: Give a letter, email or otherpromotional
piece, to the youngster... and have them READ THEPIECE ALOUD. The reason for that is for you to listen out for stumblings orbottlenecks over any words, sentences or clusters of thoughts. The principle being; If the kid stumbles, so will yourprospects! It seems that no matter how sophisticated or educated we thinkour clients and prospects are, they've the attention span of agnat. Confuse them, make them work too hard, and... they're off! The key to it all is to fix all those areas where the hiccups inthe writing piece occurred, by either smoothing them out withalternatives or eliminate them all together. Doing this regularly with all your marketing and advertisingpieces will ensure that you send out clutter free, easy to readmessages that your customers and clients will love. And... your child would've been amply rewarded for helping yourbusiness, and, getting a feel for the EFFORT - PROFIT world. So, that's your task for the day. Collar a kid, get them to read your stuff out... and pay themwell. They could turn out to become your most valuable employee! P.S. When you choose the kid to help you, MAKE SURE THEY CANREAD! About the author:Nick James is a UK based direct marketer and product developer.During the last 3 years Nick has sold in excess of £1 Million ofproducts and sevices. Subscribe to his Free Tip Of The Weekemail at: www.Nick-James.com |
